No, really. Actually do it. Open a tab, type your name, look at the first few results the way a stranger would. Imagine you're someone who just got told they should talk to you, and hasn't decided yet whether to bother.
Those first few results are what every referral you get this year sees before they decide anything about you.
Which means they're your real pitch.
You're being introduced right now, today, and losing people you'll never hear about.
Someone refers you. That person looks you up. What they find doesn't match what they were told, so they click away, and nothing happens.
That's the problem: it never happens in front of you. A rejection, a bad meeting, a lost pitch…you can fix those, because you can see them. But this is invisible. So you chalk the lower conversion up to a slow market, even as these lost introductions compound month after month, costing you real clients.
What's one of those clients worth to you, start to finish? If even one good introduction dies because your page still shows the old you, that old you is costing the current you that much money.
And it's worse the faster you've been moving. Every pivot leaves another outdated version of you on a page somewhere, still telling strangers about someone who can't take their money because they don't exist anymore.
Fixing this is maintenance work. And maintenance is never urgent, until suddenly it is.
I get it. You're building epic businesses, changing people's lives, making real money. There's always been a client to serve or a fire to put out or a higher vision to realize. Those things are capital-I Important. Updating a bio? That feels like returning an air fryer, a to-do list task you'll get to next week when things slow down a bit. But that slower week never comes.
Then eighteen months go by, and another eighteen, and now there's too much. Too many places, too far out of date, too tangled to knock out on a Sunday afternoon. Which leaves you exactly two options: lock in and do it yourself, or hand it off to someone.
A highly capable friend of mine actually did this recently. She went back through everywhere she could find herself on the internet and brought it all up to the current version of her online presence, just to learn how.
It took her two months. And by the time she was done, she was exhausted…and her business was dangerously behind.
That's what this turns into alone: an endless, draining slog of going through every surface by hand, while your actual work sits on pause. My friend told me it would've saved her months of momentum to have someone just do it for her.
That someone is me. Here's what it looks like.
I find the one true sentence about what you do now, and I put it everywhere a stranger looks.
Picture a random Tuesday a few months from now. Someone you've never met is looking you up, deciding whether to introduce you to someone. They land on one line about you. It's sharp, it's compelling, it's true that morning (not in 2023), and it's everywhere. They copy it into a message and send it on. And you don't even know any of it happened until the person they sent it to clicks your "Buy Now" button.
That's the Public Reset: the version of you a new prospect finds or a colleague recommends is finally the real one.
Your site. LinkedIn. Your bios. Your social profiles. The speaker page from a 2022 conference you forgot was up. All of it finally saying the same thing: who you are now, not who you've been over the last decade.
One 90-minute conversation with me is the only thing you have to do. Ten business days later it's all live.
"I'd been stuck on a name for my work for months...tirelessly working with AI, trying everything, getting nowhere. James experienced my modality once, then came back in forty-one minutes with my offer copy rewritten and a new name for it that instantly felt more aligned than anything I'd generated on my own. I bought two domains in the new name within the hour. James saw the thing I couldn't see about my own work." Mica Michelle · nervous system architect for high achievers
Step one — The Audit. $1,500.
I find everything a stranger can see, including the surfaces you forgot about, and tell you what each one needs. A light refresh, a full rewrite, or "kill this page, it's working against you." You get a map of your whole public presence and a fixed quote for the reset, built from what's actually there instead of a guess.
You keep the map either way. Worst case, you walk away knowing exactly what the internet says about you, which is worth the fifteen hundred on its own.
Step two — The Reset. $7,500 to $15,000, scoped from the audit.
$7,500 is one person with one clear presence. It goes up with how much of you is out there: more than one business, a bigger back catalog of surfaces, more pages, a team to coordinate through. The audit tells you where you land before you commit.
What it includes:
You approve The Sentence before I write anything else. If we can't get to a line you'd say out loud to a stranger, the audit map is yours and you owe me nothing more.
And after the audit, once you greenlight the Reset: every surface is live within ten business days of our 90-minute conversation, or the Reset is free. You keep the audit either way.
Coaches and consultants who've repositioned. Founders whose site still describes their last company. Authors and speakers whose book or keynote no longer matches their business, or who are writing a new one that's taking them in a different direction. Fractional execs building a personal practice. Multipotentialites with portfolio careers. Or just busy people running a few things at once who need it all to make sense from outside.
This isn't for you if you're simplifying, winding down, or nobody's looking you up yet. No worries, just tell me and I'll check back when it changes.
I've spent twelve years finding the true sentence buried in other people's words. I've worked with over 300 nonfiction authors and edited more than 6,000 articles for founders and brands.
"James has a gift for bringing out the story that needed to be told. He made everything about my message bigger and tremendously better than it would have been without him." Carla Johnson · keynote speaker on innovation, author of RE:Think Innovation
I was the final editor on Connect by Josh Turner, a Wall Street Journal bestseller and the book behind LinkedSelling, which hit #252 on the Inc 5000. I ghostwrote Busting the Life Insurance Lies for Kim D. H. Butler, founder of Prosperity Thinkers, with my name on the cover.
"I'd worked with three other editors, and each one only made it more of a mess. After two months with James, my first book became a #1 Amazon bestseller and a cornerstone of my business." Jolie Dawn · intuitive business coach and 6X bestselling author
A few more, and what they did with the work:
"His greatest strength is his iron will to hold the line for what's truly best for you, even when you can't see it yourself. The personal trainer of editors." Madelyn Moon · somatic facilitator and author of Artist of Love
There's a pattern in all of this: every one of these people had something true and valuable in them that wasn't on the page yet in the right form. My job was to find it, sharpen it, and get it out into the world where it could work for them.
The Public Reset is the same skill, pointed at your whole public presence.
The internet is behind on you. I make it catch up.
Three Resets open for September. Audits are open now, and I take them in the order they come.
Start yours today and you'll know exactly what the internet is saying about you.